Lots of SaaS business owners struggle with spending a lot of time manually closing and converting sales
I’m going to show you my entire process step-by-step strategy, to help you generate income and sales for your SaaS business and lower customer acquisition cost.
If you’re looking to generating income and sales from paid online ads Or you’re looking to convert leads into high-paying customers, on automation.
This Blog is going to teach The Secret to generate more subscription sales for your SaaS business that digital marketer doesn’t want you to know.
You can get your FREE resource on 7 Sales Strategies To Generate More Subscription Sales For SaaS Businesses, Make sure to download our FREE resource, Follow the instructions and work on your business after reading this resource, just go below and claim your resource today.
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Now let’s talk about how to generate more subscription sales for SaaS business
The reason people struggle with generating more subscription sales is they don’t know where to start.
Lots of SaaS business owners spend a lot of time manually closing and converting sales, that’s because they don’t have a systemized method to generate more subscription sales repeatedly on automation.
Lots of SaaS business owners believe you need to hire more sales teams in order to closing sales.
Which simply isn’t true…
The technology of automation makes it easy to engage with leads and generate sales while you’re in deep sleep.
You built great products and you’re already spending money on advertising, but some customers won’t convert because they don’t know the value of your products.
Your job is to make them aware of what you offer and how much value you can provide to change their life.
Make your prospects spend more time with you because the market is too competitive and your Ads and your competitor’s ads will show together, and because of that is killing your business.
So you need to spend more time with your prospects, educate them, and have their trust and finally buy from you.
The customer’s budget is tight and the human mind has developed, so the customer makes research for smaller things before they buy.
The prospect search on reviews sites checks the YouTube videos and sees what they saying about your products. And also they comparing between different products and pricing, and then they made a choice after one week or one month and some they take 3 months.
So some prospects don’t buy your product straight because they don’t need it now, but they get back later if they wanted.
When the customer has an interest in something, the algorithms will show relevant ads to the customer, and your competitors will show them before and after you.
And because the advertising costs rising every year and your return on investment decrease over time, then it will come a day you won’t handle to pay your bills.
So you don’t have to worry about that because we will walk through the steps and processes to achieve your goals and growing your business while you sleeping… let’s begin.
The First thing you need to start is define your goals and how much you need to have to get the life you desire, and that will lead you how many sales Per year do I need to make this happen? How I get it.?
Some goals seem hard to get, or it looks impossible, but it’s not, because it’s depend on how amazing your products are and how many people love your products and how much you willing to invest to achieve your goals.
Let’s do some math… it’s easy…
For example, let’s say you have a $800,000 in revenue per year and you have a subscription product cost $600 per year. Your goal is generating $1,300,000 per year in revenue, that means you need to generate a $500,000 more to achieve your goals… so how to make it happen?
First you need to generate 834 sales per year to achieve this… so maybe it seems impossible for some businesses but it’s not… How?
It’s simple… Just divide 834 on 12 months and see how many sales you need to generate per month to achieve that?
834 / 12 = 69.5 or let’s say 70 sales per month.
So you need just 70 Sales in order to achieve your goal and get 1,304,000 in revenue.
And here the SaaS Growth Machine come to make this happen, you need to run the SaaS Growth Machine campaign with your main campaign, and improve the SaaS Growth Machine system month after month by analyzing the data and make some changes on parts that needs to improve and repeatedly that until you get 70 sales per month.
First… I recommend Facebook to generate cold traffic for the light bulb moment page because Facebook still has a large audience.
And If you have leads, you can also start an email campaign to convert them to the light bulb moment page to generate more sales.
After they opt-in and give you their pieces of information like names and emails, they will redirect to the thank you page, and they will enter to the leads list.
And at the same moment, they will receive an email with a link to redirect and entering to your first convince machine page.
After that, they will watch the first video and do the worksheet to make them getting value and position yourself as an expert, and make them remember you and excited to follow you.
The second day they receive a second email and second promotion on Facebook for a second convincing machine page to make sure they miss nothing.
And if they don’t open the link and watching the video, I will add them to the sales email campaign list, and launch your product with five high converting sales emails for five days until they convert.
If they don’t convert, that’s fine because some prospect needs time to know you before they convert.
So just send them nature emails with valuable content and engage with them, help them, and start sending them a sales email every week.
Repeat the process with the second, third convince machine page, and the fourth page they will redirect to the sales page, and after that, you will generate more subscriptions sales.
The best practice you can do is giving them a Free five day’s full trial to follow the lessons you provide to give them enough interest to buy from you.
So let’s dive into the DEEP process…
1 – Discovery stage
Discover the customer’s pain points and the process you need to take to help them fix their problems… and make your products irresistible.
for example, let’s say you have cold email outreach solution, so your prospects need more money to make their life better.
And your job is to give them your unique solution to help them reach their goals, find more clients and make more money.
Define the future they dream about, maybe they need a big house or have more time with their friends and families, or just back to home early.
So you need to know what motivates your prospect to take desirable action because motivation leads people to buy from you.
List out the benefits of your products and how will help your customers to achieve their goals, and that can be done by converting the features into benefits.
And because your prospects don’t need a landing page, they need an online presence to show their products and service and make sales.
To make sure you’re building an effective customer avatar, there’re some questions about the customer avatar you should answer:
What do they feel now?
Let’s say your customers feel hopeless because they have little time to spend with their families and friends and money for financial freedom and other activities.
What do they have?
They have a house and a small business and a blog post and stuff.
What do they not have?
They don’t have freedom, and they’re suffering from headaches and stress because they’re working 16 hours a day to keep up.
What does the average day look like?
They’re working from 7:00 AM get back to home midnight, they have little time to themselves and life.
What about their States?
Married or single.
How do others see them?
They see them as untrustworthy because they don’t have authority.
How do they see themselves?
They see themselves and unconfident because they hopeless, and they don’t have the power to keep up.
What do they want to have or not have?
They want to have freedom of life from stress and headaches, and they want a beautiful house with a garden.
What do they want to feel?
They want to feel confident with their life full of opportunities and success.
What an amazing average day looks like to them?
Leaving work early and going to the gym hang out with a friend and spending a wonderful time with family and kids and do some fun activities.
Who do they want to become?
They want to become a successful man on earth that everyone wants to meet and talk about him.
How do they want to be seen?
They want to show as successful.
What are they doing now to achieve that?
They are just spending money on advertising.
After you read these questions, check the forums, Facebook groups, LinkedIn groups, and see your prospect’s posts, comment, and find what problems they’re facing.
And also you could connect with people on social media and simply ask them these questions and reward them or just give them free consulting and ask them these questions.
Let’s talk about the customer journey…
The customer becomes smarter, more suspicious than ever because the budget is tight and the world is changed with crises.
They do research on Google and YouTube to find out the quality of that product and what others say about it before they buy.
We are humans and we face a unique situation, but it’s almost all of us the same, so you need to ask yourself:
What problems prevent them from sleeping at night?
What the thing they don’t want it in their life?
What are their fears?
And you can also make a list from 10 problems they have and they want to remove it forever, and make sub other 10 problems and choose the top 3 of them and use it in your landing pages, videos, ads and more.
And the last thing is to define the solution they need to take in order to solve their problems.
2 – Building Content
The second stage is building content, content that grabbing the attention of your visitors clicks the sensitive buttons on their brains and convinces them to buy your products.
Present yourself as an expert in your industry through content, don’t worry if you’re not the #1 expert!
You just need to use your knowledge and help your followers to solve their problems and they will see you as a master.
You can talk about how to do things, success stories, case studies. use whiteboard and talk, or just voice over with the presentation if you don’t want to talk on camera.
Give value to your leads as much as you can by giving them, cheat sheets, Ebooks, short assignments to make sure they spend more time with you and remember you.
Some contents generate high conversion and some fail, so you need to ensure writing high killer content that generates great sales for your businesses and avoiding wasting money for nothing.
So the system that will help you generate leads and convert cold and warm leads into subscriptions sales for your SaaS business is divided into five parts:
- Leads magnet
- light bulb moment page.
- Thank you page.
- Convince machine pages.
- Sales page.
And we will talk about these five points to help you understand and use them for your business.
Before that, we will talk about the basics of writing convincing copy that convert to give the knowledge you need to write your copy.
How to write an eye catchy headline?
The headline is an important part of any kind of content because, without it, your sales page won’t convert.
And headlines catching the customers’ eye to encourage them to read the rest of your sales page.
So for that, check the 4Us’s techniques to write killer headlines that generate high conversions for your SaaS business.
What are 4U’s techniques?
Now let’s get started with urgency…
Urgent gives to your visitors feels they should click, open, read the content, save it later and they should take the action now, otherwise they will lose.
For example, “This is the best way to grow your Facebook page today “,
“10 facts you should know about marketing SaaS business before 2022“.
So the words like “Today” and dates gives urgent, and if the visitor doesn’t read the content, they will miss an enormous opportunity.
The second technique is Unique…
Our brain loves new things and unique ideas, so check these examples:
“5 Deep Secret about advertising that digital marketers don’t want you to know “,” The killer technique that helps me generate $1000 a day for my SaaS business”.
And the third techniques is Ultra-specific:
Prospects like to get the details before they reading something, for example:
“SaaS Businesses Owners: How to Generate More Subscription Sales For Content Creation and Publishing And Increase return On Investment? “.
This is the blog post headline you’re already reading, it’s called ultra specifics because I mentioned it for SaaS business owners only. And the problem they will solve is selling subscription products and the type of market is content creation and publishing and the result you will get is a return on investment.
So if you search for this type of blogs posts, you won’t find it in another place because it’s too specific.
The last technique is Useful, and the simple way to say it is to be useful and help your readers.
Now, the famous formulas to write a sales letter and convince your prospects to take desirable action, so check these formulas:
- AIDA formula.
- PAS formula.
- One sentence persuasion formula.
Let’s begin with the AIDA formula:
What is the AIDA formula?
- Call to Action.
Attention means headlines that gripping the attention of the prospect to read the rest of the content, and you can go back to the headlines section and using 4U’s technique.
Interest means get the prospect’s interest for your product or service, and that made by converts the features to benefits.
Customers don’t care how awesome your features are, the customers care about themselves, and the only way to make your prospect’s interest is to show the benefits of every feature you have.
If you’re selling SEO tools and let’s say the features are keyword research, backlinks building, and if we want to convert to benefits, it will be…for keyword research is:
- Find new topics.
- Makes you target the right audience.
And for backlink building are:
- Getting better search engine rankings.
- Get referral traffic.
And that’s means you show the list of results they can get if they buy your products.
Desire is the motivation for your prospect by showing the future they will get and testimonials of your past customers and what they say about you and your products. And also case studies to walk through how they succeed using your products.
And with all that makes the prospect trust you, love you, and of course… buy from you.
Call to Action it’s a button or statement to encourage the prospect to make a desirable action, for example, giving urgency “Buy it Now”, “Start Today” or “Free trial” etc…
Let’s talk about the PAS formula
What is the PAS formula?
Simply start talking about general problems and the crises of the world and the market situation, and narrowing down the problem on the business and personal level, and presenting your unique solution will solve all the problems they have.
For example, let’s selling a landing page builder product:
“ The crisis COVID-19 destroys the real estate market all the world, and most likely it’s a threat to shut down your business and struggling to pay bills!
This is not the end…Because we have a solution to solve all your problems and get the life you want, I present __________ (your product name). ”
The One Sentence Persuasion formula
There is a book called “The One Sentence Persuasion Course”, a brilliant book and I recommended you to read it.
You can use this formula like a sales letter for a sales page or video or when talk to face to face, and you don’t need to study a hundred books to learn how to persuade.
People will do anything for those who
- Encourage their dreams
- Justify their failures
- Allay their fears
- Confirm their suspicions.
- Help them throw rocks at their enemies.
By encouraging someone to reach his goals, justify failures for your readers and every failure is not their fault, allay their fears with success stories and wise advice.
Confirm their suspicions and help them throw rocks at their enemies and they will trust you to guide them and help them solve their problem.
Testimonials and Case Studies
And Yeah, this the best part, so did you know the video social proof and solid case study alone will generate sales for your businesses!
Because people love case studies because they need something to allay their suspensions to make it easier for them to decide.
So you need to work on building your testimonials and case studies to have an irresistible product and successful business.
If you already have customers, so you need to send them emails every two weeks to ask them for social proof.
If you startup businesses then you need to collect five persons and offer them one year free subscriptions and exchange with case studies and testimonials.
And I encourage you to ask them to record a video for your product and brand to build and grow your businesses.
Call To Action
This is the last piece of any content, so use it wisely because your business depends on it. Put a button in front of your prospect to make them sign in, sign up, buy from you, contact you and you can make whatever you want.
And also some calls to action, just words to encourage the prospect to take any action with you.
So these formulas and techniques will help to write high converting content and generate sales for your business.
And the best part you can use them in your Facebook Ads, landing pages, and also in your video content and sales videos.
What is Leads Magnet and how to build one?
The leads magnet is a smart way to generate valuable leads from cold traffic for your business by using Videos, Cheat-sheets, templates, Ebooks, and some training and give it away for free with High value.
How to use lead magnets to generate leads and sales?
Let’s say you have content creation products like landing page builder and you want to sell them to freelancers. The best way to use a leads magnet in this case by making a small course like 4 videos with 30 minutes long and teaching in these videos “how to attract new customers? Or how to build a landing page for your customers and getting $2000? even if you never worked with clients”.
The only way to make someone give you their emails is a leads magnet…Like a free trial, splinter product, templates, cheat sheet, ebooks, and short training.
And ensure building high-quality leads magnet that connected with your products and leads magnet should convince the prospect to buy from you.
Now the big question is…
How to create a leads magnet?
Let’s get started with the methods :
- Turn a high-performing blog post into a PDF (Ebook): copy and paste to a word or you can use Google Docs and add more things like a link inside PDF to a hidden tutorial video.
- Create a quick checklist: You can use google docs or google sheet and build a checklist or to-do list and solve visitor’s problems.
- Case study: If you are a digital marketer, then show your prospects how to do things to achieve results.
- Short tutorial: Make a video for yourself for about 30 minutes and educate your leads with short and valuable information… and of course, many people love short tutorials… and I recommended it.
- Infographic: People love infographics, and you can turn your content into infographics and exchange it with email and you can use PIKTOCHART.
- Free Trial: In our case, when you want to educate prospects on Convince machine pages, you could give them 7 days free trial with full features to try it on.
What is Light Bulb Moment Page?
If you want to increase your return on investment (ROI) you will need a Light Bulb Moment page. And the purpose of the Light Bulb Moment page is to generate leads by collect names with emails through an opt-in form and leads magnet.
What are the primary elements of a light bulb moment page?
1 – Landing page with a convincing copy script.
2 – Video explainer for showing benefits or Images.
3 – Opt-in form.
See this example from Fisher Investment and notice, there aren’t links to direct to any other pages, it’s just one line.
And when you click on the button you will redirect to an opt-in form like below:
The secondary and external parts are :
1 – Lead magnets.
2 – Thank you page.
3 – Email Auto-response sequence.
After you direct visitors through paid ads or free sources to squeeze page, it will hook the visitors with the valuable sources you provide, so they will be excited to get these valuable free sources.
Visitors will fill the Opt-in form with their name and email address to exchange with the sources you provide.
After your potential leads filling the form and submit it, they will direct you to the Thank you page and they receive an automated email with a link to download their lead magnets.
How to write a light bulb moment page?
Let’s get started with a scenario for cold email outreach platform and we want to generate leads by encouraging them to give us their names and emails.
And in the light bulb moment page, we offer a short free training for prospects to give value and show them the benefits of the lead magnet and what the future will provide.
Get the attention of your prospect with the headline.
“Step-by-step process how to influence your clients and close more deals,”
ِAnd give the problem and your unique solution.
“The market is too competitive and getting clients to close deals, it’s become harder every year…But there is an opportunity, and it’s called (The Brand Name)”.
Here you should make people interested in what you offer.
“ With this Masterclass, you will learn:
– How to build a rapport to make your client trust you.
– How to set an expectation to take control and build your confidence.
– How to ask the right question and make them close.
– Handling objections.
– How to close the deal with an irresistible offer.“
And here you should make them to desire like this :
“Imagine, you feel confident every time close a deal, gain more clients, and become a successful man on earth.”
Now let’s end with a call to action.
“Sign up and get Instant Access….And all this, for FREE!“
Thank you page
Thank you page is a great page to sell splinter products, sign up for your free trial, selling your $9 product to lower customer acquisition cost.
First, we thank our leads for sign in with us.
“Thank you for sign in up, You will receive your email within 20 minutes, and meanwhile check this video below.”
Second, we start with the headline.
“How to build a landing page for your business and getting an online presence? … Even if you don’t know how to code.”
Define the problem your prospect’s face.
“Make a website for your business takes all the time and costs a lot of money.”
Your unique solution.
“See How (Brand Name) changes the way to build a website’s FOREVER and save your time and money.”
Video sales letter for splinter product or tripwire.
“Check this video Below,”
After the prospect watches the video, we add the call to action button.
“Please, show me the offer,”
The promise and the benefits.
” You’re going to build websites without coding and save your time and money and become free.
100 stunning Templates with 1-year support and a short program help you become a PRO.”
Call to action button.
” Please, show me the offer”
Link to make them feel guilty if they don’t take the action.
“No Thanks, I don’t want to grow my business; I want to lose more money and my time.”
And its work will effective if you include testimonials and case studies of your previous clients.
Convince Machine Pages
This the core pages to make your prospects trust you, love you, follow you, spending more hours with you, position yourself as an expert. You can give a massive value to your customers and encourage them to take the action you want.
Also, it’s an opportunity to position your product as a valuable asset to make their life easier than ever.
So with convincing machine pages includes three content pages and one sales page. Every page contains high killer one-hour video content with a worksheet and short guide to following.
The convince pages contain a countdown box to let the prospect know which time the next video release to make them exciting.
Shoot a video for yourself and talking or make a slideshow with voice over if you can’t talk on camera.
And you can use the techniques and formulas to build your high killer video content to educate and convince your readers to increase your conversion rates.
What is a High Converting Sales Page?
Convince your prospects by showing them they have a problem and you have a solution that solves their problems and makes their life easier.
The sales pages are the last convince machine pages, you can show them the problem your product can solve, and the future you can provide and testimonials and case studies to trust you and buy from you.
After all, you need to convince people to buy from you, and if you want to do that, help them and give them the information they need to decide.
If you have products, so show the benefits to people and how their life will be after they buy your products.
How to write a sales letter or sales page?
We hook the prospect with our killer headline and we consider these points in our headline:
- Refer to the audience by name.
- Tell them what you’re going to help them do.
- But without doing something they expect to do.
For example, the headline could be “Real estate broker: how to build your online presence in your first week and booking more clients,”.
After attention, you spoke about the problems that your visitors are facing, and make it painful and keep dive into personal life and families to make them remember and convincing them to take action to do something about that.
So it’s easy to make people take action through emotions.
The perfect future
After you show the pain, you show them the future they wanted, so describe the beautiful future if they solve their problems.
Your product is the gap between the problem and the future, so offer your product and president to them as a solution to their problem.
There’s a lot of business offer the feature of their products but they don’t offer the benefits.
For example, let’s say you have a web hosting business and you write “50GB Disk space and unlimited visitors a month,”, that help a few people who they know what it is, instead, you say “ 50GB Disk Space to handle high-quality images and videos and unlimited visitors a month to grow your business without limitation,”.
So help people to give the benefit after any feature and make them interest to buy your products.
People may be interested in your product and say, “yeah that’s interested” but you need them not just interested, make them want your product.
Let’s say if you have a mobile app builder Saas business, to make your visitor desire you should say “Build your professional mobile app in 5 minutes, no coding knowledge required”.
Adding some case studies and social proof of your past customers to encourage them to buy from you, and you can use screenshots, videos, case studies, and customer feedback.
Call To Action
Take the charge and lead people to take action, and the best way is you tell people to “Buy it Now” now not later and you say it like a command and you want them to take a risk so you say “30 Days money-back guarantee, no Question asks “.
So you can use the previous techniques and formulas to write high converting sales page with high converting video sales letter.
How you are
Introduce your name, job title, mission, and your expertise and how you can help your client to achieve their goals.
Ally your prospects fears and make a Guarantee for your products as 7 days trial or full refund no question asked.
Call To Action
Be in your customers’ brains and answer their questions before they even ask.
Emails have an enormous impact on building an audience and generate sales, and emails are the backbone of any business, especially for SaaS businesses.
To write successful emails like follow-up, sales emails and launch emails, etc… you should consider these some points to make your emails more convincing, more active so let’s dive in:
Personalize your Emails
To make your emails to be seen, you need to be personalized to increase your open rates by over 20% according to HubSpot.
When you email your friend, what do you say? Does it make sense to say “Dear John” to your best friend or you just say “Hi, John” or “Hey John”.
Using a Short Sentence
Because there is much more information around us, and sometimes you become less patient with reading emails, especially with long-form emails.
Did you know, according to Optin Monster, smartphones get an average 40% open rate for all industries?
The interesting part of it’s when you use brief sentences in your emails, it’s become more friendly for smartphones.
Call to Action.
To get the most benefits from your emails, add Call To Action links or buttons to make conversions to your website.
For example, with the call to action, you can convert your leads to blog posts, sales pages, webinars, or just statements to contact you.
The best practice is to make your call-to-action buttons big as possible for smartphones because of that you will increase your conversion.
To get higher open rates for your emails, you need to segment your audience.
According to Campaign Monitor when you segment your campaigns, you will drive a 760% increase in revenue.
You shouldn’t send one email copy to all your email lists, because your lists have multiple demographics, interests, and industries.
So when you send emails to specific audiences, you get a high open-rate because your audience is relevant for what you write and offer.
AIDA, PAS, One Sentence Persuasion Formula
These formulas work like a magic when you writing emails and consider these formulas in every campaign.
After finishing the content, you need to audit the content before publishing, so you need to answer these questions and tweak your content and I got a BROWSERS to BUYERS questions from talented copywriter TAMSIN HENDERSON at CopyKooks and it’s so powerful:
- DOES YOUR HEADLINE OFFER A BENEFIT?
- IS YOUR HEADLINE CLEAR AND SNAPPY?
- DOES YOUR SUBHEADING TELL ME WHAT YOU DO?
- HAVE YOU MADE YOUR MAIN POINT IN THE FIRST PARAGRAPH?
- DID YOU TRY TO GRAB MY ATTENTION IN THE OPENING?
- DID YOU ASK AT LEAST ONE QUESTION TO ACTIVELY INVOLVE YOUR READER?
- DID YOU USE A MESSAGING HIERARCHY?
- HAVE YOU USED MORE ‘YOU’ LANGUAGE THAN ‘WE’ LANGUAGE?
- DID YOU FOCUS ON BENEFITS OVER FEATURES?
- DID YOU USE SIMPLE, EASY TO USE LANGUAGE?
- DID YOU USE CONTRACTIONS? FOR INSTANCE: YOU’LL INSTEAD OF YOU WILL.
- HAVE YOU INCLUDED AT LEAST ONE TESTIMONIAL?
- IS THERE A CLEAR CALL TO ACTION?
- HAVE YOU USED SENTENCES OF 25 WORDS OR LESS?
- ARE YOUR PARAGRAPHS NO MORE THAN TWO TO THREE SENTENCES?
- HAVE YOU USED BULLET POINTS TO BREAK DOWN BIG IDEAS?
- DID YOU USE LOTS OF SUBHEADINGS?
- HAVE YOU PUT YOUR NUMBERS TO WORK?
- DID YOU READ YOUR COPY OUT LOUD TO ACHIEVE A CONVERSATIONAL TONE?
- IS IT FREE FROM TYPOS AND ERRORS?
- IS THE WHOLE THING INTERESTING?
3 – Design
Visualize your system with the content according to your brand, make changes on colors and content as you like, jump from page to page and check if the system is amazing from user experience before dirt your hands with development.
This stage you will convert the sketch and the content and the plan into a stunning design that helps you see your work fully using Adobe Photoshop and Adobe XD.
It starts with making sketch and draws all the lines and diagram on paper to make it easy to erase and change avoid wasting time and money on shit low-quality design and user experience.
Check this sketch of one of my tactics, I made it on paper:
After sketching, you have the Idea how the layouts and design looks and the user experience; we draw the bases on Adobe XD using the scratch we made with full system…. And I mean with emails too.
Use rectangles and circles to draw the bases, and connect all actions together, make it responsive, and try it out on multiple devises. make every this as suggestions and play round the design, and feel free to make changes as you like, add colors, logo, and photo of your videos… Just Have Fun.
After finishing the design, make your team, colleges, friends to try it out, and give their opinions, because some time you maybe forget something or your design it’s hard to understand, tell everyone to try on multiple device and to give you their advice.
And the best practice on your design, you need to make it easy to understand pure and comfortable; you don’t need more random elements on your design, your prospects need something simple and easy.
And another thing, you need to consider on your design is fonts size because you have the control you need to move the prospects as you like and take their attention.
And that can be done by making the high priority words as big as possible, when you want to take attention for title, make it a big size like a heading H1, and for the second priority is heading H2 to take a second attention.
And the last thing is paragraph and lists, and also you can take attention using colors, when you use red color, you can get high attenuation and also yellow color and it’s work as warning and danger.
Backgrounds it’s also works fantastic especially as a background for words, when you add red color or any color you have on your branding color, and change the color to white or black or anything that suite to the design… it’s will be a fucken killer design.
Use animation like shack or bounce and also color changing repeatedly, this is will give to your prospect a magical experience that they never forget you and your content and encourage them to take a desirable action.
So open your new workspace and make the size on Adobe Xd for Laptop and Desktop as Width 1920px X Height 1080px and for mobile devices width 1080px and height 1920p, and for IPad width 768px and height 1024px, and also you can use the same sizes for landscape to mobile and IPad by switching the sizes and convert the size of the width into height and height into width.
For posters for your system you can use Adobe Photoshop or Canva if you don’t know how to design and also for videos you can shoot yourself using smart phone, and edited using apps you can download from Google Play and Apple store.
Or you need to make it a professional and use some software to help to edit and make animation, add texts and effects using Adobe After Effect or for easy way you can use Vidello.
And the best thing and I recommended for you is to hire a professional team to production the work and make lights and clarity sound and the positions and using a professional camera like Canon or Nikon and a director to create an amazing video and training using storyboard.
3 – Development
This part when you build your profit machine and add everything in action and generate leads and more subscription sales for your businesses.
We will build the system using WordPress and ActiveCampaign for automation and Beaver builder for build the pages, Funnelytics to analyze the data and improve the profit machine.
You need to your WordPress because it’s make your life easier, when you want to update, make some changes and it’s a popular platform.
Instead of the coding from scratch, you need to hire a professional team and if it happen something to your system, no one can solve it better than that team and if they quit or close their business, you’re down.
So by using WordPress you can teach your team or hire someone to solve your issue without to jump around.
Now let’s dive in… shall we…
Setup Wp-Engine and installing WordPress
WordPress dominates the market and you can do anything from basic landing page service websites to e-commerce and SaaS businesses using powerful plugins and stunning themes.
And it works smoothly with Wp-Engine hosting because it’s built for WordPress only with high speed. Check how to set up Wp-Engine with WordPress.
Register on Wp-Engine, login > Add new site and fill in a site name > add production environment and fill the name > create a new fresh installation of default WordPress.
Install beaver builder plugin to build your pages
Beaver builder is a powerful tool to build your profit machine and create stunning pages by drag and drop.
And also you have the ability to create, update and improve your system without dirt your hands with coding, and it’s available free and premium.
Also, if you’re comfortable and used using alternative plugins like Elementor and Divi, that’s fine because they all great tools and they give the same results.
Check the steps on how to install beaver builder…
Go to admin panel of WordPress > click on plugins and add new > search for beaver builder plugin, setup and activate, build your pages with beaver builder…Check this video and see how you can build pages using Beaver Builder.
Add the following pages for your website:
- light bulb moment page.
- Thank you page.
- 4 Convince machine pages.
Install ActiveCampaign For Automation
This is how will help you change your dam life and make it easier and more comfortable. You will engage with your leads, warm them and convert them into high-paying customers that love you and follow you while you’re sleeping at night or traveling with your family.
It will help you redirect your leads and send emails at the right time on automation, and make segmentation and send relevant emails to your audience.
After connecting ActiveCampaign, we create Leads list and Sales Camp List, and the best part of ActiveCampaign is you can use diagram to automate the system.
And we create different emails like reminder emails, welcome emails, sales emails and Scheduling all that and make it engagable using automation, so we can send it at the time we want to make sure the prospects follow us all the road.
So if they open the first email, then they will enter the leads list and if they don’t then they will add to sales camp list, and the same time they enter the custom audience on Facebook and we can make remarketing campaigns later, And all that you can do it with active campaigns.
Check the steps on how to set up…
Go to admin panel of WordPress > click on plugins and add new > search for ActiveCampaign plugin > install and activate.
Configure the WordPress plugin settings by supplying your ActiveCampaign API URL and Key, so log in to ActiveCampaign account > click Settings > click “Developer”.
Under the API Access section heading, you’ll see your API URL and key. So copy your API URL and Paste the URL into your WordPress site, then do the same for your API key.
In settings of ActiveCampaign in WordPress click the “Connect” button
After finishing building pages, connect forms through beaver builder with ActiveCampaign.
Create a sub-domain and build the security
The best practice for your business is to create a sub-domain on different hosting. And make sure you separate your landing page from the profit machine and avoid your main landing pages from choking with huge visitors.
And focus on security because everyone will send you their name and email, so protect your visitors’ data from stealing.
Choose a sub-domain for your system > Create DNS and setup on Wp-Engine, transfer sub-domain from your hosting to Wp-Engine.
Adding an SSL to ensure all traffic on your site is server encrypted and their information save.
Install head and footer code plugin
This plugin will help you set up requirement scripts on the head or footer without damaging your WordPress system, but be careful with the scripts you add.
And the reason we install this plugin because you need to use scripts for redirecting and remarketing from your favorite platforms like Facebook, Google…etc.
Install Facebook Pixel and Funnelytics script
You need to have these two fantastic tools to help you capture data of your website visitors and create a custom audience. And start a remarketing campaign and measure to check what page should improve.
The Facebook Pixel will record the data of your visitors and check how many visits this page and what pages they visited.
And you can create a custom audience from Pixel and choose a special name for that audience.
Facebook will suggest you a choice for you to create a similar audience to those who visited your landing page to run ads on them.
So the plan is you can build a custom audience who already buy from you and find similar people and running your campaign to redirect visitors to the light bulb moment page.
To set up on your WordPress website follow this instruction:
- Go to Events Manager.
- Select the pixel you want to set up.
- Click Continue Pixel Setup.
- Click Use a partner.
- Select a WordPress from the list.
- Select Advanced matched and continue.
- Download the plugin.
- Go to your WordPress website and go to Plugins -> Add New.
- Upload the plugin.
- Activate the plugin.
- Click on get started to make a connection with Facebook Pixel.
- Click continue with your Facebook account.
- Create a new business manager.
- Click Done.
- Agree and click confirm.
- Test the connection if its works.
And the second part is Funnelytics, and this an analysis tool to help you check the entire data from and simulate the data and define the revenue and the amount you want to generate per month and year.
So you will know how much you should invest the get a desirable result, and after you run the campaign, you will know the difference between the simulation data and the real data, so from this point you will know what part of the process you should focus on and improve.
Testing the system from A – Z from opt-in and checking the emails and links and videos to make sure everything works and because you don’t want to waste your money.
So go to the light bulb moment page and enter your name and email, and check if you will redirect to the thank you page.
Check your inbox, see if you receive an email, click the links, and see if it’s work, watch the video and try to download the worksheet button.
Check if you get the sales page and try click on the buy button to ensure it works.
Try again with another email and try to not opt-in, and try remarketing campaign with $1 and click on the ad and opt-in.
Use five different emails to opt-in on the light bulb moment page and try this practice:
- The first email opt-in but does not open the delivery email.
- The second email opens the first page of convince machine pages but leave the second page.
- The third email opens the first and the second but leaves the third page.
- The fourth email opens all the pages until he read the sales page but he doesn’t buy.
- The fifth email goes across the convince machine pages until he buys the product.
You need to check all that and maybe it takes days and hard work but it worth it.
4 – Promoting
After finishing developing your profit machine and testing, begin running ads to generate cold traffic to your light bulb moment page to generate leads.
So let’s talk about the effective strategy to generate traffic using Facebook ads.
Create your Ads
If you can solve a problem for a particular market, then you have the greatest advertising in the world.
If you want to create a photo or video ad, you have formulas you can get back and read, and I highly recommend reading Facebook policy before creating ads.
There’re a lot of software and apps to create content, I recommended Canva for you if you don’t know how to create content, and if you want to be more professional use Adobe Photoshop or hire a graphic designer to do it for you.
And make sure when you want to create ads, make your headline short as possible and take 20% size of your photo. I highly recommend using gif photos to grabbing the attention of your prospects, because it’s eye-catchy.
And videos you can record yourself on camera and create an attractive design for video and edit video, and if it’s hard for you to record video or you made a lot of mistakes just use Descript, you can record your videos and upload in Descript and transcript your audio to text, and edit the text and the AI will correct the word you are saying with your voice, and it’s easy for beginners.
Testing and choose the effective interest
You created the video or social media design and you wrote your caption, and before you run ads, test your ads and ensure you generating high conversion rates with lower conversion cost.
Make your audience research using Facebook Audience insights and check the demographic with interests and other like mobile and desktop support, language..etc, and choose the best insight as possible——
So the first thing you have to do is create one campaign and set ads and one ad, that make a daily budget for your ad $1 only, and run your ad for 24 hours a day for one week.
After getting Facebook approval, duplicate the Ads five times and make sure every ad has one interest, and every ad has its own interest, to test what interests generate high reach and high conversion with lower cost?
When you see one ad that gives the best result, just shut down the whole ad and running the best one, and change the budget as you like.
Promoting through emails
If you have leads, that’s incredible because you will start sending a gift for your leads and encourage them to opt-in with the light bulb moment page and lead them with your journey into the sales page.
So the first email they will get is the delivery email for the first video, and we told them it’s a free training and the benefits they will get if they follow our content.
And the second they will send them reminder emails to unlocking the second video, we told them the second video is live and we talk about X problem and Y solution and you will get Z results.
If they didn’t open the email, they will receive a reminder email after 24 hours to the second video.
And if they didn’t open the email, they will add it to the launch campaign list, and sending 8 sales emails for our new leads trying to sell the product.
5 – Analyze and optimize
After you publish and pages and generate sales for your businesses, starting checking the data using Funnelytics or google analytics to know what page you should improve?
Maybe it’s light bulb moment or convince machine pages or emails, so check the lower conversion page and change the headlines, tweak some contents and make split testing for that page and run ads again and repeat until you get the desirable result, do this practice with every page, every email in every campaign to improve your profit machine.
You can draw your system using Funneltiycs or Geru or any other services and make an estimated data and the result you desire from leads, sales and revenue and how much you want to generate per month, per year.
And also you can use ABtesting to check your content and make an experiment with your content before running your campaign.
Ask yourself these questions through the analysis:
What type of content needs to improve?
Choose the lower conversion pages, ads and emails and define what content needs to do split testing by duplicate the page and the content to make some tweaks to test which page is the best.
What the best headline to increase conversion?
After defining what page should improve, write many headlines, and choose the best and make split testing because of the headlines responsible for your conversions.
What words need to change for a call to action?
Some call to action increases your conversion and some are not, so you need to test your call to action to change the words.
Should I offer a free trial or $7 for 7 days free trial?
If you offering in convince machine pages $7 or $9, you will make your leads committed to continuing to the end of the program but you need to testing if they prefer free or paid.
After you know the part you need to improve, and it’s time to make some changes on the content, and make split testing and run the campaign to know the best result…and do it again and again…until you get what you desire for.
So Encourage yourself and DON’T give up because universal law tells you to try and try and try until you succeed.
According to ZMOT research from Google, your prospects need to see your offer 8 to 11 times on average or spending 7 hours with you before they buy from you, and some they take from 1 month to 6 months until they buy because they need to know you and trust you and some they don’t need your solution right now.
And this process starting from the light bulb moment page to the end of the Convince Machine pages will handle everything because you will convert some of them into buyers, and some into leads, and they will become buyers later.
And the last thing you must know is the success comes from testing and improvement and you need continually improve your content to reach your maximum potential income.
If serious about generating more subscription sales for your SaaS business and get growth and wake up with new customers to serve… Let’s get in touch