Are you spending money on advertising but your return on investment is
decreasing, because the customer acquisition cost still rising? 

I’m going to show you my entire process step-by-step strategy, to help
you generate income and sales for your SaaS business and lower customer
acquisition cost.

And you will get a worksheet and check-list to help you discover the benefits
of your products and the pain point of your customers to make your offers
irresistible.

Which you can enter your email address, and I will send you straight to
your inbox.

You built great products and you’re already spending money on advertising,
but some customers won’t convert because they don’t know the value
of your products.

Your job is to make them aware of what you offer and how much value you
can provide to change their life.

The customer’s budget is tight and the human mind has developed, so the
the customer makes research for smaller things before they buy.

The prospect search on reviews sites checks the YouTube videos and sees
what they saying about your products. And also they comparing between
different products and pricing, and then they made a choice after one week
or one month and some they take 3 months.

So some prospects don’t buy your product straight because they don’t need
now, but they get back later if they wanted.

When the customer has an interest in something, the algorithms will show
relevant ads to the customer and your competitors will show to them before
and after you.

And because the advertising costs rising every year and your return on
investment decreases over time, then it will come a day you won’t handle
to pay your bills.

So you don’t have to worry about that because we will walk through the steps
and processes to achieve your goals and growing your business while you
sleeping.

let’s begin…

I recommend Facebook to generate cold traffic for the light bulb moment page
because Facebook still has a large audience.

And If you have leads, you can also start an email campaign to convert them to
the light bulb moment page to generate more sales.

After they opt-in and give you their pieces of information like names and emails,
they will redirect to the thank you page, and they will enter to leads list.

And at the same moment, they will receive an email with a link to redirect and
entering to your first convince machine page.

After that, they will watch the first video and do the worksheet to make them
getting value and position yourself as an expert and make them remember
you and excited to follow you.

On the second day, they receive a second email and second promotion on
Facebook for second convincing machine page to make sure they
miss nothing.

And if they don’t open the link and watching the video, I will add them to the
sales email campaign list, and launch your product with five high converting
sales emails for five days until they convert.

If they don’t convert, that’s fine because some prospect needs time to know
you before they convert.

So just send them nature emails with valuable content and engage with them,
help them and start sending them a sales email every week.

Repeat the process with the second, third convince machine page and the fourth
the page they will redirect to the sales page, and after that, you will generate
conversations and generate core offer sales.

The best practice you can do is giving them a Free five day’s full trial to follow the
lessons you provide to give them enough interest to buy from you.

So let’s dive into the DEEP process…

1 – Discovery stage

You should discover your customer and the benefits of your products before you sell
your products, because when you know their pain points and their future, you will have
an irresistible product.

To make sure you’re building an effective customer avatar, there’re some questions
about the customer avatar you should answer:

What do they feel now?

Let’s say your customers feel hopeless because they have little time to spend with
their families and friends and money for financial freedom and other activities.

What do they have?

They have a house and a small business and a blog post and stuff.

What do they not have?

They don’t have freedom, and they’re suffering from headaches and stress because
they’re working 16 hours a day to keep up.

What does the average day look like?

They’re working from 7:00 AM get back to home midnight, they have little time to
themselves and life.

What about their States?

Married or single.

How do others see them?

They see them as untrustworthy because they don’t have authority.

How do they see themselves?

They see themselves and unconfident because they hopeless, and they
don’t have the power to keep up.

What they want to have or not have?

They want to have freedom of life from stress and headaches, and they want
a beautiful house with a garden.

What do they want to feel?

They want to feel confident with their life full of opportunities and success.

What an amazing average day looks like to them?

Leaving work early and going to the gym hang out with a friend and spending
a wonderful time with family and kids and do some fun activities.

Who do they want to become?

They want to become a successful man on earth that everyone wants to
meet and talk about him.

How do they want to be seen?

They want to shows as successful.

What they doing now to achieve that?

They are just spending money on advertising.

After you read these questions, check the forums, Facebook groups, LinkedIn
groups, and see your prospect’s posts, comment, and find what problems
they’re facing.

And also you could connect with people on social media and simply ask them
these questions and reward them or just give them free consulting and ask
them these questions.

Let’s talk about the customer journey…

Customer becomes smarter, more suspicious than ever because the budget
is tight and the world is changed with crises.

Thay do research on the Google and YouTube to find out the quality of that
product and what other say about it before they buy.

2 – Building Content

The second stage is building content, content that grabbing the attention of your
visitors click the sensitive buttons on their brains and convince them to
buy your products.

So…

Some contents generate high conversion and some fails, so you need to ensure
writing high killer content that generates great sales for your businesses and
avoiding wasting money for nothing.

So the system will help you generate leads and convert cold and warm leads
into core offer sales for your SaaS business it divided into five parts:

  • Leads magnet
  • light bulb moment page.
  • Thank you page.
  • Convince machine pages.
  • Sales page.
  • Emails

And we will talk about these five points to help you understand and use
it for your business.

But…

Before that we will talk about the basics of writing convincing copy that
convert to give the knowledge you need to write your copy.

How to write an eye catchy headline?

The headline is an important part of any kind of content because without it,
your sales page won’t convert.

And headlines catching the customers’ eye to encourage them to read the
rest of your sales page.

So for that, check the 4Us’s techniques to write killer headlines that generate
high conversions for your SaaS business.

What are 4U’s techniques?

  • Urgent.
  • Unique.
  • Ultra-specific.
  • Useful.

Now let’s get started with urgency…

Urgent gives to your visitors feels they should click, open, read the content,
save it later and they should take the action now, otherwise, they will lose.

For example, “This is the best way to grow your Facebook page today “,

“10 facts you should know about marketing SaaS business before 2022“.

So the words like “Today” and dates gives urgent, and if the visitor doesn’t
read the content, they will miss an enormous opportunity.

The second technique is the Unique…

Our brain loves new things and unique ideas, so check these examples:

“5 Deep Secret about advertising that digital marketers don’t want you to
know “,” The killer technique that helps me generate $1000 a day for
my SaaS business”.

And the third techniques is Ultra-specific:

Prospects like to get the details before they reading something, for example:

“SaaS Businesses Owners: How to Generate More Core Offer Sales For Content
Creation and Publishing Tools And Increase return On Investment? “.

This is the blog post headline you’re already reading, it’s called ultra specifics
because I mentioned for SaaS business owners only. And the problem they will
solve is selling core offer products and the type of market is content creation
and publishing tools and the result you will get is a return on investment.

So if you search for this type of blogs posts, you won’t find it in another place
because it’s too specific.

The last technique is Useful, and the simple way to say it is to be Useful and
help your readers.

———

Now, the famous formulas to write a sales letter and convince your prospects
to take desirable action, so check these formulas:

  • AIDA formula.
  • PAS formula.
  • One sentence persuasion formula.

Let’s begin with the AIDA formula:

What is the AIDA formula?

  • Attention.
  • Interest.
  • Desire.
  • Call to Action.

Attention means headlines that gripping the attention of the prospect to read
the rest of the content and you can go back to the headlines section and
using 4U’s technique.

Interest means get the prospect’s interest for your product or service, and that
made by converts the features to benefits.

Customers don’t care how awesome your features are, the customers care
about themselves, and the only way to make your prospect’s interest is to
show the benefits of every feature you have.

for example:

If you’re selling SEO tools and let’s say the features are keyword research,
backlinks building, and if we want to convert to benefits, it will be…for
keyword research is:

  • Find new topics.
  • Makes you target the right audience.

And for backlink building are:

  • Getting better search engine rankings.
  • Get referral traffic.

And that’s means you show the list of results they can get if they buy
your products.

Desire is the motivation for your prospect by showing the future they will get
and testimonials of your past customers and what they say about you
and your products. And also case studies to walk through how they succeed
using your products.

And with all that makes the prospect trust you, love you and of course…
buy from you.

Call to Action it’s a button or statement to encourage the prospect to make
a desirable action, for example, giving urgency “Buy it Now”, “Start Today”
or “Free trial” etc…

——-

Let’s talk about PAS formula

What is the PAS formula?

  • Problem.
  • Agitate.
  • Solution.

Simply start talking about general problems and the crises of the world and
the market situation, and narrowing down the problem on the business and
personal level, and presenting your unique solution will solve all the problems
they have.

For example, lets selling a landing page builder product:

“ The crisis COVID-19 destroys the real estate market all the world, and most
likely it’s a threat to shut down your business and struggling to pay bills!
But…
This is not the end…Because we have a solution to solve all your problems and
get the life you want, I present __________ (your product name). ”

———

The One Sentence Persuasion formula

There is a book called “The One Sentence Persuasion Course”, a brilliant book
and I recommended for you to read it.

You can use this formula like a sales letter for a sales page or video or when
talk to face to face, and you don’t need to study a hundred books to learn
how to persuade.

People will do anything for those who

  • Encourage their dreams
  • Justify their failures
  • Allay their fears
  • Confirm their suspicions.
  • Help them throw rocks at their enemies.

By encouraging someone to reach his goals, justify failures for your readers and
every failure is not their fault, allay their fears with success stories and wise advice.

Confirm their suspicions and throwing rocks at their enemies and they will
trust you to guide them and help them solve their problem.

Testimonials and Case Studies

And Yeah, this the best part, so did you know the video social proof and solid case
study alone will generate sales for your businesses!

Because people love case studies because they need something to allay their
suspensions to make it easier for them to decide.

So you need to work on building your testimonials and case studies to have
an irresistible product and successful business.

If you’re already have customers, so you need to send them emails every two
weeks to ask them for social proof.

If you startup businesses then you need to collect five persons and offer them
one year free subscriptions and exchange with case studies and testimonials.

And I encourage you to ask them to record a video for your product and brand to build and grow your businesses…Check this example below:

Call To Action

This is the last piece of any content, so use it wisely because your business depends on it. Put a button in front of your prospect to make them sigh in, sign up, buy from you, contact you and you can make whatever you want.

And also some calls to action, just words to encourage the prospect to take any action with you.

So these formulas and techniques will help to write high converting content and generate sales for your business.

And the best part you can use them in your Facebook Ads, landing pages, and also in your video content and sales videos.

What is Leads Magnet and how to build a one?

The leads magnet is a smart way to generate valuable leads from cold traffic for your business by using Videos, Cheat-sheets, templates, Ebooks, and some training and give it away for free with High value.

How to use lead magnets to generate leads and sales?

Let’s say you have content creation products like landing page builder and you want to sell it to freelancers. The best way to use a leads magnet in this case by making a small course like 4 videos with 30 minutes long and teaching in these videos “how to attract new customers? Or how to build a landing page to your customers and getting $2000? even if you never worked with clients”.

The only way to make someone give you their emails its leads magnet…Like a free trial, splinter product, templates, cheat sheet, ebooks, and short training.

And ensure building high-quality leads magnet that connected with your products and leads magnet should convince the prospect to buy from you.

Now the big question is…

How to create leads magnet?

Let’s get started with the methods : 

  • Turn a high-performing blog post into a PDF (Ebook): copy and paste to word or you can use Google Docs and add more things like a link inside PDF to a hidden tutorial video.
  • Create a quick checklist: You can use google docs or google sheet and build a checklist or to-do list and solve visitor’s problems.
  • Case study : If you are a digital marketer, then show to your prospects how to do things to achieve results.
  • Short tutorial : Make a video for yourself about 30 minutes and educate your leads with short and valuable information… and of course, many people love short tutorials… and I recommended it.
  • Infographic : People love infographics, and you can turn your content into infographics and exchange it with email and you can use PIKTOCHART.
  • Free Trial: In our case, when you want to educate prospects in Convince machine pages, you could give them 7 day’s free trial with full features to try it on.

What is Light Bulb Moment Page?

If you want to increase your return on investment (ROI) you will need a Light Bulb Momentpage. And the purpose of the Light Bulb Moment page is generating leads by collect names with emails through an opt-in form and leads magnet.

What are the primary elements of a light bulb moment page?

1 – Landing page with a convincing copy script.

2 – Video explainer for showing benefits or Images.

3 – Opt-in form.

See this example and notice, there aren’t links to direct to any other pages, it’s just one line.

The secondary and external parts are : 

1 – Lead magnets.

2 – Thank you page.

3 – Email Auto-response sequence.

After you direct visitors through paid ads or free sources to squeeze page, it will hook the visitors with the valuable sources you provide, so they will be excited to get these valuable free sources.

Visitors will fill the Opt-in form with their name and email address to exchange with the sources you provide.

After your potential leads filling the form and submit it, they will direct you to the Thank you page and they receive an automated email with a link to download their lead magnets.

Check these examples from famous companies:

How to write light bulb moment page?

Let’s get started with a scenario for cold email outreach platform and we want to generate leads by encouraging them to give us their names and emails.

And in light bulb moment page we offer a short free training for prospects to give a value and show them the benefits of the lead magnet and the future will provide.

Get attention of your prospect with the headline.

“Step-by-step process how to influence your clients and close more deals,”

ِAnd give the problem and your unique solution.

“The market is too competitive and getting clients to close deals, it’s become harder every year…But there is an opportunity, and it’s called (The Brand Name)”.

Here you should make people interested in what you offer.

“ With this Masterclass, you will learn:

– How to build a rapport to make your client trust you.

– How to set an expectation to take control and build your confidence.

– How to ask the right question and make them close.

– Handling objections.

– How to close the deal with an irresistible offer.“

And here you should make them to desire like this :

“Imagine, you feel confident in every time close a deal, gain more clients, and become a successful man on earth.”

Now let’s end with a call to action.

“Sign up and get Instant Access….And all this, for FREE!“

Thank you page

Thank you page is a great page to sell splinter products, sign up for your free trial, selling your $9 product to lower customer acquisition cost.

Check this example:

First, we thank our leads for sign in with us.

“Thank you for sign in up, You will receive your email within 20 minutes and in meanwhile check this video below.”

Second, we start with the headline.

“How to build landing page for your business and getting online presence? … Even if you don’t know how to code.”

Define the problem your prospect’s face.

“Make a website for your business takes all the time and costs a lot of money.”

Your unique solution.

“See How (Brand Name) changes the way to build a website’s FOREVER and save your time and money.”

Video sales letter for splinter product or tripwire.

“Check this video Below,”

After the prospect watches the video, we add the call to action button.

“Please, show me the offer,”

The promise and the benefits.

” You’re going to build websites without coding and save your time and money and become more freedom.
100 stunning Templates with 1-year support and short program help you become a PRO.”

Call to action button.

” Please, show me the offer”

Link to make them feel guilty if they don’t take the action.

“No Thanks, I don’t want to grow my business; I want to lose more money and my time.”

And its work will effectively if you include testimonials and case studies of your previous clients.

Convince Machine Pages

This the core pages to make your prospects trust you, love you, follow you, spending more hours with you, position yourself as an expert. You can give a massive value to your customers and encourage them to take the action you want.

Also, it’s opportunity to position your product as a valuable asset to make their life easier than ever.

Check this structure of convince machine pages:

So with convince machine pages includes three content pages and one sales page. Every page contains high killer one-hour video content with a worksheet and short guide to follow.

The convince pages contain countdown box to let the prospect know which time the next video release to make them exciting.

Shoot a video for yourself and talking or make a slideshow with voice over if you can’t talk on camera.

And you can use the techniques and formulas to build your high killer video content to educate and convince your readers to increase your conversion rates.


What is a High Converting Sales Page?

Convince your prospects by showing them they have a problem and you have a solution that solve their problems and make their life easier.

The sales pages are the last convince machine pages, you can show them the problem your product can solve and the future you can provide and testimonials and case studies to trust you and buy from you.

After all, you need to convince people to buy from you, and if you want to do that, help them and give them the information they need to decide.

If you have products, so show the benefits to people and how their life will be after they buy your products.

Check these examples:

How to write a sales letter or sales page?

Headline
We hook the prospect with our killer headline and we consider these points in our headline:

  • Refer to the audience by name.
  • Tell them what you’re going to help them do.
  • But without doing something they expect to do.

For example, headline could be “Real estate broker: how to build your online presence in your first week and booking more clients,”.

The problem
After attention, you spoke about the problems that your visitors are facing, and make it painful and keep dive into personal life and families to make them remember and convincing them to take action to do something about that.

So it’s easy to make people take action through emotions.

The perfect future
After you show the pain, you show them the future they wanted, so describe the beautiful future if they solve their problems.

The Solution
Your product is the gap between the problem and the future, so offer your product and president to them as a solution to their problem.

The Benefits
There’re a lot of business offer the feature of their products but they don’t offer the benefits.
For example, let’s say you have a web hosting business and you write “50GB Disk space and unlimited visitors a month,”, that help a few people who they know what it is, instead, you say “ 50GB Disk Space to handle high-quality images and videos and unlimited visitors a month to grow your business without limitation,”.

So help people to give the benefit after any feature and make them interest to buy your products.

Desire
People may be interested in your product and say, “yeah that’s interested” but you need them not just interested, make them want your product.

Let’s say if you have a mobile app builder Saas business, to make your visitor desire you should say “Build your professional mobile app in 5 minutes, none code knowledge required”.

Testimonials
Adding some case studies and social proof of your past customers to encourage them to buy from you, and you can use screen shoots, videos, case study and customer feedbacks.

Call To Action
Take the charge and lead people to take action, and the best way is you tell people to “Buy it Now” now not later and you say it like command and you want them to take a risk so you say “30 Days money-back guarantee, no Question asks “.

So you can use the previous techniques and formulas to write high converting sales page with high converting video sales letter.

How you are
Introduce your name, job title, mission and your expertise and how you can help your client to achieve their goals.

Guarantee
Ally your prospects fears and make a Guarantee for your products as 7 days trail or full refund no question asked.

Another testimonial

Call To Action

FAQ
Be in your customers’ brain and answer their questions before they even ask.

————-

Email marketing

Emails have an enormous impact on building an audience and generate sales, and emails are the backbone of any business, especially for SaaS businesses.

Let’s look for examples of SaaS business from my inbox:

To write successful emails like a follow-up, sales emails and launch emails, etc… you should consider these some points to make your emails more convincing, more active so let’s dive in:

Personalize your Emails

To make your emails to be seen, you need to be personalized to increase your open rates by over 20% according to HubSpot.

Let’s get started with an example to understand this point:

When you email your friend, what do you say? Does it make sense to say “Dear John” to your best friend or you just say “Hi, John” or “Hey John”.

Using a Short Sentence

Because there is much more information around us, and sometimes you become less patient with reading emails, especially with long-form emails.

So be 10 to 12 words in every sentence, check this example below from thrive themes from my inbox and see what’s more comfortable for you:

Mobile Friendly

Did you know, according to Optin Monster, smartphones get an average 40% open rate for all industries?

The interesting part of it’s when you use brief sentences in your emails, it’s become more friendly for smartphones.

Email marketing providers like Active CampaignMailchimp, and others provide responsive HTML templates to make it easy for you to send emails friendly for smartphones.

Call to Action.

To get the most benefits from your emails, add Call To Action links or buttons to make conversions to your website.

For example, with the call to action you can convert your leads to blog posts, sales pages, webinars or just statement to contact you.

The best practice is making your call to action buttons big as much as possible for smartphones because of that you will increase your conversion.

Segmentation

To get higher open rates for your emails, you need to segment your audience.

According to Campaign Monitor when you segment your campaigns, you will drive a 760% increase in revenue.

You shouldn’t send one email copy to all your email lists, because your lists have multiple demographics, interests, and industries.

So when you send emails for specific audiences, you get a high open-rate because your audience is relevant for what you write and offer.

AIDA, PAS, One Sentence Persuasion Formula

These formulas work like a magic when you writing emails and consider these formulas in every campaign

Avoid getting spam folder

3 – Development

This part when you build your profit machine and add everything in action and generate leads and more core offer sales for your businesses.

We will build the system using WordPress and ActiveCampaignfor automation and Beaver builder for build the pages, Funnelytics to analyze the data and improve the profit machine.

Now let’s dive in… shall we…

Setup Wp-Engine and installing WordPress

WordPress dominates on the market and you can do anything from basic landing page service websites to ecommerce and SaaS businesses using powerful plugins and stunning themes.

And it works smoothly with Wp-Engine hosting because it’s built for WordPress only with high speed. Check how to set up Wp-Engine with WordPress.

Register on Wp-Engine, login > Add new site and fill in a site name > add production environment and fill the name > create a newfresh installation of default WordPress.

Install beaver builder plugin to build your pages

Beaver builder is a powerful tool to build your profit machine and create stunning pages by drag and drop.

And also you have an ability to create, update and improve your system without dirt your hands with coding, and it’s available free and premium.

Also, if you’re comfortable and used using alternative plugins like Elementor and Divi, that’s fine because they all great tools and they give same results.

Check the steps on how to install beaver builder..

Go to admin panel of WordPress > click on plugins and add new > search for beaver builder plugin, setup and activate, build your pages with beaver builder…Check this video and see how you can build pages using Beaver Builder.

Add the following pages for your website:

  • light bulb moment page.
  • Thank you page.
  • 4 Convince machine pages.

Install ActiveCampaign For Automation

This is how will help you change your dam life and make it easier and more comfortable. You will engage with your leads, warm them and convert them into high paying customers that love you and follow while you’re sleeping at night or traveling with your family.

It will help you redirect your leads and send emails at the right time on automation, and make segmentation and send relevant emails to your audience.

Check this diagram…

Check the steps how to set up…

Go to admin panel of WordPress > click on plugins and add new > search for ActiveCampaign plugin > install and activate.

Configure the WordPress plugin settings by supplying your ActiveCampaign API URL and Key, so log in to ActiveCampaign account > click Settings > click “Developer”.

Under the API Access section heading, you’ll see your API URL and key. So copy your API URL and Paste the URL into your WordPress site, then do the same for your API key.

Click the “Connect” button in WordPress.

After finishing building pages, connect forms through beaver builder with ActiveCampaign.

Create sub-domain and build the security

The best practice for your business is to create a sub-domain on different hosting. And make sure you separate your landing page from the profit machine and avoid your main landing pages from choking with huge visitors.

And focus on security because everyone will send you their name and email, so protect your visitors’ data from stealing.

Choose a sub-domain for your system > Create DNS and setup on Wp-Engine,

transfer sub-domain from your hosting to Wp-Engine.

Adding an SSL to ensure all traffic on your site is server encrypted and their information save.

Install head and footer code plugin

This plugin will help you set up requirement scripts on the head or footer without damaging your WordPress system, but be careful with the scripts you add.

And the reason we install this plugin because you need to use scripts for redirecting and remarketing from your favorite platforms like Facebook, Google…etc.

Install Facebook Pixel and Funnelytics script

You need to have these two fantastic tools to help you capture data of your website visitors and create a custom audience. And start a remarketing campaign and measure to check what page should improve.

So read the instructions when you set up scripts on the head using the head and footer plugin to collect data.

The Facebook Pixel will record the data of your visitors and check how many visits this page and what pages they visited.

And you can create a custom audience from Pixel and choose a special name for that audience.

Facebook will suggest you a choice for you to create a similar audience to those who visited your landing page to run ads on them.

So the plan is you can build a custom audience who already buy from you and find similar people and running your campaign to redirect visitors to light bulb moment page.

And the second part is Funnelytics, and this an analysis tool to help you check the entire data from and simulate the data and define the revenue and the amount you want to generate per month and year.

So you will know how much you should invest the get a desirable result, and after you run the campaign, you will know the difference between the simulation data and the real data, so from this point you will know what part of the process you should focus on and improve.

Testing the system from A – Z from opt-in and checking the emails and links and videos to make sure everything works and because you don’t want to waste your money for nothing.

So go to the light bulb moment page and enter your name and email, and check if you will redirect to the thank you page.

Check your inbox, see if you receive an email, click the links, and see if it’s work, watch the video and try to download the worksheet button.

Check if you get the sales page and try click on the buy button to ensure it works.

Try again with another email and try to not opt-in, and try remarketing campaign with $1 and click on the ad and opt-in.

Use five different emails to opt-in on the light bulb moment page and try this practice:

  • The first email opt-in but does not open the delivery email.
  • The second email opens the first page of convince machine pages but leave the second page.
  • The third email opens the first and the second, but leaves the third page.
  • The fourth email opens all the pages until he read the sales page but he doesn’t buy.
  • The fifth email goes across the convince machine pages until he buys the product.

You need to check all that and maybe it takes days and hard work but it worth.

4 – Promoting

After finishing developing your profit machine and testing, begin running ads to generate cold traffic to your light bulb moment page to generate leads.

So let’s talk about the effective strategy to generate traffic using Facebook ads.

Create your Ads

If you can solve a problem for a particular market, then you have the greatest advertising in the world.

If you want to create a photo or video ads, you have formulas you can get back and read it, and I highly recommend reading Facebook policy before creating ads.

There’re a lot of software and apps to create content, I recommended Canva for you if you don’t know how to create content, and if you want to be more professional use Adobe Photoshop or hire a graphic designer to do it for you.

And make sure when you want to create ads, make your headline short as possible and take 20% size of your photo. I highly recommend using gif photos to grabbing attention for your prospects, because it’s eye catchy.

And videos you can record yourself on camera and create an attractive design for video and edit video, and if it’s hard for you to record video or you made a lot of mistakes just use Descript, you can record your videos and upload in Descript and transcript your audio to text, and edit the text and the AI will correct the word you are saying with your voice, and it’s easy for beginners.

Testing and choose the effective interest

You created the video or social media design and you wrote your caption, and before you run ads, test your ads and ensure you generating high conversion rates with lower conversion cost.

Make your audience research using Facebook Audience insights and check the demographic with interests and other like mobile and desktop support, language..etc, and choose the best insight as possible——

So the first thing you have to do is create one campaign and set ads and one ad, that make a daily budget for your ad $1 only, and run your ad for 24 hours a day for one week.

After getting Facebook approval, duplicate the Ads five times and make sure every ad has one interest, and every ad has own interest, to test what interests generate high reach and high conversion with lower cost?

When you see one ad that gives the best result, just shut down the whole ad and running the best one, and change the budget as you like.

Promoting through emails

If you have leads, that’s incredible because you will start sending a gift for your leads and encourage them to opt-in with the light bulb moment page and lead them with your journey into the sales page.

So the first email they will get is delivery email for first video, and we told them it’s a free training and the benefits they will get if they follow our content.

And the second they we will send them reminder emails for unlock the second video, we told them the second video is live and we talk about X problem and Y solution and you will get Z results.

If they didn’t open the email, they will receive reminder email after 24 hours to the second video.

And if they didn’t open the email, they will add to launch campaign list, and sending 8 sales emails for our new leads trying to sell the product.

Check this diagram below…

5 – Analyze and optimize

After you publish and pages and generate sales for your businesses, starting checking the data using Funnelytics or google analytics to know what page you should improve?

Maybe it’s light bulb moment or convince machine pages or emails, so check the lower conversion page and change the headlines, tweak some contents and make split testing for that page and run ads again and repeat until you get the desirable result, do this practice with every page, every email in every campaign to improve your profit machine.

And also you can use ABtesting to check your content and make an experiment with your content before running your campaign.

Ask yourself these questions through the analysis:

What type of content needs to improve?

Choose the lower conversion pages, ads and emails and define what content needs to do split testing by duplicate the page and the content to make some tweaks to test which page is the best.

What the best headline to increase conversion?

After defining what page should improve, write many headlines, and choose the best and make split testing because of the headlines responsible for your conversions.

What words need to change for a call to action?

Some call to actions increase your conversion and some is not, so you need to test your call to action change the words.

Should I offer a free trial or $7 for 7 days free trail?

If you offering in convince machine pages $7 or $9, you will make your leads committed to continuing to the end of the program but you need to testing if they prefer free or paid.

Conclusion

According to ZMOT research from Google, your prospects need to see your offer 8 to 11 times on average or spending 7 hours with you before they buy from you, and some they take from 1 month to 6 months until they buy because they need to know you and trust you and some they don’t need your solution right now.

And this process starting from the light bulb moment page to the end of the Convince Machine pages will handle everything because you will convert some of them into buyers, and some into leads, and they will become buyers later.

And the last thing you must know is the success comes from testing and improvement and you need continually improve your content to reach your maximum potential income.

If we could increase the return on investment you generate from your ad spend and lower the customer acquisition cost, would you like to learn more?

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