In this blog, you will learn how to make a unique niche for your SaaS business to stand out from the competition. The problem is you have a competitor’s and they already compete, and you want to stand out from them and GROW.

So everyone competes on 95% on the market, they lower their price and make discount, but simply is killing your business.

Then you need to be unique and be the part of 5% businesses, high paying customers and fewer competitors or ZERO.

So in this blog post you will learn to build your own niche for your SaaS business and be the top 5% of the market.

Now let’s get back to the process to build a niche for your SaaS business:

Define the market you will serve

The market divided into five areas, Health, Wealth, Relationships, Hobbies and Status, and what you need to do is choosing one and committed to it, and be the number one on this market.

So let’s give some examples for Health market and it can be Online personal trainer, Yoga, CrossFit, dentist, Diet Coach, Vegan food and more…

You can define the market that you know more about it, passion about it, and you love to create contents consistently and repeatedly without boredom.

The second market is Wealth, and that’s can be Money management books, Money mindset coaching, financial advisor, Financial Planning, Business coaches and more…

And for the third market are Relationships, and that can be Marriage counselor, Baby care, Honeymoon Planning and more…

The fourth market is Hobbies, and that can be Video games, Gardening, traveling and more…

And the last market is Status like Public speaking, confidence improvement, Enjoy their life/time off and more…

Define the result and future that you want it for your customer

What kind of result you can provide for your customer?

Maybe they need to book more meeting for realestate clients, or they want to have a beach body, to increase the number of sales. So in your experience with life and business, you need to think for how to bring a desirable result with your product.

And also you need to think of customer future and ask yourself, what they want? How their day looks like? What they don’t want?

Maybe they want to release from stress and headaches from working three jobs, or they need to spend more time with their kids, or just want to sleep peacefully without a nightmare.

Your Niche

You can use this framework to define your niche:

We help _________ who ___________ increase or lower or have __________ To get ______________

For example:

We help Marriage counselors who already have a website. We help them book more meetings to achieve financial freedom.

So if you have an email outreach solution, it will be appropriate to use this statement.

Maybe you think if I have a specific niche it will lower the chance to have more customers, but that not true because your competitors will afraid to compete with you because you’re so specific, and also because your narrowed down your niche then you can rising your price too.

Next Steps

Maybe you think if I have a specific niche it will lower the chance to have more customers, but that not true because your competitors will afraid to compete with you because you’re so specific, and also because your narrowed down your niche then you can rising your price too.

You need to think and make research to make your own niche, to help you standout from competition